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YORK engaged us to develop an integrated advertising campaign for their latest inverter air-conditioner, covering print ads, brochures, flyers, billboards, and on-site POPs. To strengthen the brand’s positioning in the middle-class segment, we designed visuals featuring a young woman practicing yoga indoors, conveying comfort, lifestyle, and the reassurance of intelligent temperature control through inverter technology.​
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Client: Johnson Control
Location: Hong Kong
Language: Traditional Chinese
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