AWS, the world’s leading cloud provider, wanted a local newsletter to deliver relevant updates to the Hong Kong audience in a clear, engaging way. Shampoo Creative designed a branded template featuring Hong Kong visuals while aligning with AWS corporate guidelines. Concise copywriting, paired with A/B-tested subject lines and preview text for technical and non-technical audiences, helped optimize open rates and strengthen customer engagement.

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Client:         AWS

Location:    Hong Kong

Language:  English